Classic Kitchens & Design
BriefClassic Kitchens & Design is a cabinetry and interior design company specializing in custom kitchens and bathrooms. The goal of the rebrand was to elevate the company’s visual identity to better reflect the quality, craftsmanship, and attention to detail present in their work. While the brand needed a more modern and refined aesthetic, it was also important to retain a level of familiarity to preserve recognition with existing clients.
The approachThe identity was designed to balance timeless elegance with subtle contemporary refinement. A custom wordmark built from a flared serif typeface forms the foundation of the brand, introducing a sense of craftsmanship and sophistication that reflects the company’s work.
Carefully considered letterforms with gentle swooping curves add a distinctive character to the typography, creating a mark that feels both classic and personalized. This approach allowed the brand to evolve visually while maintaining the familiarity expected from an established business.
The resultThe final identity presents a refined and confident brand presence that reflects the company’s expertise in designing beautiful, functional spaces. The elegant wordmark anchors the brand with a timeless aesthetic, while subtle customizations introduce a sense of individuality. A secondary monogram combining the letters C, K, and D extends the identity into a versatile visual system that can be used across marketing materials, social platforms, and signage. Together, these elements create a cohesive brand that feels elevated, modern, and aligned with the craftsmanship at the heart of Classic Kitchens.
Work created as designer for Array Studios through a collaborative process.
Colour palette
The Classic Kitchens brand retained the Mossy Green and Anchor Grey from the previous palette. To enhance sophistication, we introduced Onyx Black and Cloud Creamy Neutral. These additions elevate the existing colors, imparting a designer-quality and refined aesthetic.
