field notes

Observations and ideas gathered through the process of building meaningful brands.

Signs you've outgrown your brand
Fiona Hawkes Fiona Hawkes

Signs you've outgrown your brand

Your business has evolved through experience, growth, and change. This article explores the often-overlooked signs that your brand may be telling an older version of the story.

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Before you choose colours, read this
Fiona Hawkes Fiona Hawkes

Before you choose colours, read this

A strong brand starts long before the visuals. Understanding your idea, your audience, and your difference creates the foundation that every other decision builds from.

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